{"id":2640,"date":"2022-05-28T13:22:00","date_gmt":"2022-05-28T11:22:00","guid":{"rendered":"https:\/\/rnm-productions.de\/microsoft-zeit-online\/"},"modified":"2024-09-03T16:09:18","modified_gmt":"2024-09-03T14:09:18","slug":"microsoft-zeit-online","status":"publish","type":"post","link":"https:\/\/rnm-productions.de\/en\/microsoft-zeit-online\/","title":{"rendered":"Advertorials bring sustainability into focus at Microsoft"},"content":{"rendered":"\n\n\n<h4 class=\"wp-block-heading\">Corporate Film<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"aspect-ratio\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/NzX9XV2U1ZI?controls=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Time for climate with advertorials<\/h2>\n\n\n\n<p>A collaboration between Microsoft and Zeit made this project possible. Sustainability topics are presented in the <a href=\"https:\/\/zeitfuerx.de\/klima\/\" target=\"_blank\" rel=\"noreferrer noopener\">Time for Climate<\/a> series. In times of impending climate collapse, the public must eventually be given concrete examples on how it may be possible to steer towards a sustainable future. The cooperation between the two companies resulted in two advertorials, i.e., promotional content presented in the editorial context of Zeit Online.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Making Complicated themes accessible<\/h2>\n\n\n\n<p>In both videos, it was important to put the topics of CO2 certificates and battery development, which at first glance seem unwieldy, into a format that would appeal to a young audience. We achieved this through music montages at the beginning and end of both clips using time lapses, drone flights or split screens. The interview parts were shot with 2 cameras, allowing the static semi-close-up shot to be intercut with a moving medium shot, in which even the jump across the axis was not shied away from at times. This resulted in two videos that gave a modern twist to a classic editorial format.<\/p>\n\n\n\n<p>Production and Title Animation: <a href=\"https:\/\/studiozx.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio ZX<\/a><br>Editorial: <a href=\"https:\/\/www.linkedin.com\/in\/kristina-kara\/?originalSubdomain=de\">Kristina Kara<\/a><br>Postproduction: <strong>rnm<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"aspect-ratio\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yQTpUUGCRTs?controls=0\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:3em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"beitrag-kontakt\">\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3396-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3396\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/2640#wpcf7-f3396-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3396\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3396-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h5 align=\"center\"> looking for ideas for your next project?\n<\/h5>\n<h3 align=\"center\"> send us a message!\n<\/h3>\n<p><label> your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> your e-mail<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> subject<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> your message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For Microsoft and Zeit Online, we created two videos that put a modern twist on a classic editorial format.<\/p>\n","protected":false},"author":1,"featured_media":3120,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-films"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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