Commercials
Advertising campaign for a good cause
As part of the 2018 Men’s World Cup, 6 videos were created for the Deutschland rundet auf campaign, which were broadcast as social clips and as commercials on TV.
Famous faces of German soccer such as Oliver Kahn, Nia Künzer and Hans Sarpei lent their voices to the #chancenWM, campaign, which was also supported by Red Nose Day.
This created awareness on a large scale for the fact that every fifth child in Germany is affected by poverty.
Compliance with broadcasting standards for TV advertising
The editing of the 6 videos was done quickly. The technically correct delivery of the clips to the TV stations of ProSiebenSat.1 Media AG and the RTL Group, with their partly different specifications, was more demanding, but presented us with just as few problems. For example, the EBU R 128 sound standards had to be adhered to. The colors also had to be “broadcast-safe”. We used special tools within Adobe Premiere Pro and worked with the BorisFX plug-in for the colors.
Production: Studio ZX
Postproduction: rnm